Sertify Helps People and Companies Make Impactful Purchases
72% feel it is more important than ever that the companies they buy from reflect their values.
16% of Americans say that they are shopping more often at Black-owned businesses.
78% of LGBTQ consumers agree that they tend to support companies that market to and support the LGBTQ community.
90% of female customers are willing to go out of their way to purchase from a woman-owned business.
Sources: All stats from before 2020 pandemic. Cone/Porter Novelli purposes studies, 2018, 2019; AlphaHQ Sertify Study, 2020; FinanceBuzz survey, 2020; NGLCC, 2020; Walmart survey, 2014